THE STORY
The first knot of what was to become MF 1 was made in 1974.
The local football team needs new football uniforms: mummy Elide shows her son Mario how to weave and make them by himself.
From that knit, thread after thread, knot after knot, grew MF 1.
The success of MF 1, however, is closely tied to the people who represent it: it is thanks to them, to their aesthetic sensitivity and manual skills that MF 1 has become synonymous with excellence in knitwear and manufacturing of the highest quality, exclusively made in Italy.
OUR PHILOSOPHY
For us everything stems from knitwear: an ancient art, patiently passed from generation to generation, which forms part of the manufacturing and artisan heritage, which has put Italy in a unique position in the world as a country famous for the excellence of its production, its creative power and extraordinary attention to detail, which characterise our products and production chains.
We believe in this extraordinary gene pool. We believe in the power and nobility of our historical legacy, in the uniqueness and beauty of our territories. However, we also know that the best way to safeguard our tradition is to look to the future, charting new courses, innovating with imagination and determination.
We have created a symbiosis between craftsmanship and technology, a meeting point between past and future. The machinery is just a tool, the real value is added by our artisans and designers, the same people who day after day imbue our clothes with passion and sensitivity.
MF 1 is not so much a company as a vision.
A vision in which work is passion, idea, quality, technical and creative excellence.
A vision in which at the heart of the company are the people who make it up.
A vision in which the company contributes to the future, embracing its responsibility of leaving a legacy for future generations.
SOCIAL RESPONSIBILITY
A key element in the foundation and growth of a successful company is the territory to which it is related. A bilateral relationship settles between the company and its environment, a continuous exchange of strength and energy.
Our territory – the splendid Valeggio sul Mincio and moreover our Bel Paese – has given us a lot: a centuries-long tradition of excellent craftsmanship, an ecosystem which enhances biodiversity and the quality of raw materials, an immense and diversified technical and creative culture and above all, unparalleled human capital.
For us it’s a moral duty to repay this generosity. Not only by offering employment opportunities, but by making a serious effort to safeguard the art of knitwear and to enrich it thanks to a relentless search of new working techniques and materials, making sure to hand over this precious know-how – which is otherwise at risk of being lost – through the Knitwear Academy..
ENVIRONMENTAL ETHICS
We have a further duty towards the environment and its conservation. It is our mission to create environmentally friendly products, which fit harmoniously in the ecological balance without altering it.
The tools to achieve this are recycling and reduction of our carbon footprint.
Recycling of raw materials and semi-finished products, which instead of being pulped, take new life in different contexts and applications to those originally intended.
Reduction of the carbon footprint instead means paying attention to the production cycle and the selection of raw materials, eliminating the use of hides and skins from rare or endangered species, substituting them with alternative materials made available thanks to cutting-edge technology.
For this reasons our products are completely traceable: MF 1 takes full responsibility and guarantees with its own brand that its products are indeed environmentally friendly.
LET US LOOK TO THE FUTURE, BUT LET US RECLAIM THE PAST.
LET US RECLAIM OUR CULTURE, OUR ART, OUR CRAFTSMANSHIP, OUR EXPERTISE IN CREATING UNIQUE CLOTHES, OUR IMAGINATION, OUR WILLINGNESS TO LEARN AND DO SOMETHING IN WHICH WE ARE AND WILL REMAIN UNIQUE:
KNITWEAR.
MARIO FORONI